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Effect of Facial Hair on Retaining Professional Services First impressions are lasting impressions so when an individual seeks out a professional ie an attorney they have expectations of a higher standard from that individual Every human being has different ideas of what those expectations should be in a professional so things like facial hair or baldness can have either a negative or a positive effect on someone Much attention has been given to the importance of the image communicated to others based on personal appearance Cognitive theorists suggest that clothing and appearance assist individuals in making inferences about others Reed Blunk 1990 Many studies have been conducted on the way a bearded man is viewed in society and the studies have shown a positive attitude Bearded men were perceived as more educated intelligent inquisitive enthusiastic sincere generous open minded masculine outgoing extroverted and as having more status Freedman 1969 Kenny Fletcher 1973 Research Reed et al 1990 shows that facial hair positively contributes to perception of social physical attractiveness It is also revealed that men with facial hair are viewed more favorably than clean-shaven men Unlike facial hair on professional baldness in most cases is uncontrollable However this to plays an important role in the attitudes and impressions humans have about one another Like wine wisdom is better with age and for some reason we associate baldness with wisdom Although male faces with less cranial hair appeared older they also appeared more intelligent Cash 1990 Research repeatedly shows that facial hair is a positive factor in an individuals appearance Pellegrini 1973 performed an experiment in social perception in which women and men evaluated stimulus pictures of college men that varied systematically in level of facial hair full beard goatee mustache mustache only clean shaven The more hair the more favorable they were perceived Barber 2001 However in one study Feinman Gill 1977 the results did not follow the pattern of facial hair approval
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