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Word Count: 601
EQUAL RIGHTS FOR WOMEN- WELL NOT IN THE AD WORLD Women have demanded equal rights for themselves in all aspects of their lives- in the voting system in business and even in the home Yet they are consistently bombarded by stereotypes through the media which reflect them as not being intellectually and emotionally equal to men The role most women play in adverts has not improved much over the years If you think of all the adverts you see in one day how many women are shown as being unattractive The main reason for eight out of twelve women being in adverts is so that their bodies can be used to help sell the product The odd advert that does show an ordinary looking woman is one advertising something unromantic like a washing-up powder Women in most adverts are represented as having blonde hair being between the age of 20 and 30 and exceedingly slim and attractive This promotes the ideology that women should be blonde young slim and attractive As images like this are constantly being shown to us most women feel pressurized to conform to them As the single woman has became readily accepted in the society producers now tend to show more women as being single More women have active roles in adverts now so they no longer just sit stand there looking pretty whilst having no apparent connection with the product They are now actually shown doing something for instance using the product with the help of a male of course if its a complicated technical product eg in big car ads In most adverts women are no longer shown in the kitchen they are usually shown outdoors and then are mostly either in the local supermarket as in the surf adverts or in a scenic place like in some deodorant adverts This is done to show that women still do most
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