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Word Count: 611
In the essay Can an Engine Pump the Valves in Your Heart by Jean Kilbourne she gives an example of how advertising companies use sex to sell their product According to Kilbourne advertisement of a product is more important than the product it self In this close examination of the message in car advertising Kilbourne finds much that is strange distasteful and even ridiculous Nowhere is it more evident that advertising encourages us to believe we are in connection with our product than in car advertising Advertising has different effects on consumers it changes their prospective on what is and what is not worth buying On what they buy and when they buy it Advertisers target a certain information or area for their product and they know how to get your attention in order to get you to buy their product such as symbols or slogans What advertising did for a new type of car how people reacted to all the advertisement and how the original idea was changed and how it affected the desire for the production of cars what makes advertising effective for public relations and the ability to advertise to consumers who the advertisement appeals to is it biased conflicting claims and some times vulgar When advertisers plan their strategies for the sale of a certain then find an ideal looking woman to model for ads to show off the car product they look at who would use the item If the car was a 64 Mustang which equals love according to Ford The advertisers would and try to get other women to drive it The way that the advertisers describe the model will also get your attention they might say that the Mustang is not really beautiful until you are behind the wheel or something along those lines Advertising is an effective method of public relations communication for several reasons The agency that represented that product would see what kind
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