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Word Count: 771
The minivan today falls roughly within the 30000 - 40000 price range As a result not everyone who could benefit from this automobile can afford it Minivans target young families parents between the ages of 25-34 with 2-3 children or more residing in rural and suburban areas in which transportation needs are involved Despite the minivans convenience studies from show its target group has been decreasing and has been forecasted to continue decreasing in the years to come Many factors contribute to this decreasing target group First and foremost the decreasing number of children per family Also the price limiting its buyers to those who attain a certain income studies show income earned by members of society is directly proportionate to their level of education An income level predominantly earned by members of the middle to upper middle class It has also been noted that people have been and are continuing to migrate from the more rural areas to the cities due to higher incomes and a faster pace of life decreasing the amount of transportation needed to commute More importantly according to Stats the family structure is changing and due to the increase in cost of living more women between the ages of 25-34 are joining the workforce This happens to be the age bracket where most women have their children Married couples with no children are the fastest growing demographic group Families with children are a shrinking market for this product More people from 5 to 32 years of age die as a result of traffic accidents than any other cause This leads parents to prefer the use of a vehicle that provides a reliable safe and secure driving experience Families spend most of their time and money to find a vehicle that is designed to prevent car accidents and protect passengers and drivers A familys primary concern is the well being and safety of their children on the road Therefore consumers
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