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title the marlboro ad type Essay A Western landscape a rugged cowboy and the color red have come to embody years of advertising tag lines for Philip Morris Marlboro cigarettes These three elements combined or separate are recognizable as the American call to Marlboro Country even without the brand name sales pitch or slogan We as consumers all know where the flavor is and what can be found in Marlboro Country Marlboro advertisements today reap the benefits of the tradition that proceeds them they capture a complex message which tries to distinguish a product from competitors that are largely the same in a simple image and a couple of words As the paragraphs of descriptive copy diminished from the advertisements so diminished the direct connection between the brand name Marlboro and the actual product that the advertisement is selling cigarettes The brilliantly designed campaign the strong image of the mythical American hero the cowboy and a successful series of responses to market challenges by the Marlboro team has created an immediately and universally recognized icon representing an idealized and appealing American lifestyle out of possibly the only product on th e market aside from weapons that kill and injure when they are used as they are intended to be usedWhite 24 The phenomenon is extraordinary Marlboro a virtually unknown brand in 1955 has steadily increased sales for the past forty years By December 1975 in just twenty years Marlboro was named the top selling brand in the United States and the all-time best-seller in the worldPM History 20 In 1989 Marlboro was Americas best seller by far with one fourth of all cigarette sales Philip Morris held 43 of the domestic market and made 46 billion from tobacco sales-nearly two thirds of the companys total profitsUS News and World Report 3590 57 Marlboro remains today the worlds most profitable brand of non-durable consumer good surpassing even Coca-ColaEconomist 42190 84 In a company that owns popular
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