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Word Count: 544
1 Was the publisher of The Hidden Persuaders acting ethically when it published this book Introduced in 1957 Vance Packard published The Hidden Persuaders Claiming results from a research project performed in a movie theater Packard stated that by inserting subliminal messages into frames of the films sales would be boosted These messages would contain such phrases as Buy Popcorn or Buy Coke In his manual he posted that concession stand sales after the advertising rose close to 60 The idea of exposing a hidden practice or wrong that a company performs is always regarded as a Saint act Exposing the dirty laundry as one would say When confronted to provide the details Packard could not produce any of the studies or research he so called performed and was found out to be a fraud The proceedings were never conducted and Packard got away with millions for what was regarded as a fairy tale Questioning his ethical practice I believe that in fact he was acting ethically By claiming that he wrongfully informed readers of these facts is in fact false How were his proceedings any different from any other fictional novel on the market Just because his stories claimed certain facts doesnt make them believable It is on the consumers end to take someones ideas and intertwine them with ones own 2 Why was the general public so fearful of such marketing tactics in the late 1950s The public were fearful of these new ideas because they were a new and unheard of way of influencing people without them knowing they were being influenced The idea that ones choice could in fact be altered without even being aware was a frightful thing Theoretically if one could be influenced to buy popcorn and Coca Cola then why couldnt they be forced to vote a certain way Perform a certain action End their lives The idea of free will was challenged in a
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