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HISTORY OF ANHEUSER- BUSCH The history of the Anheuser-Busch story is very interesting It all started in 1860 when a business man named Eberhard Anheuser first financed a loan for a struggling local brewery and later bought up the interests of minority creditors His son-in-law Adolphus Busch joined the company as a salesman four years later Over time Adolphus became a partner and then president of the company Adolphus is given credit as founder of the company for he was the driving force that took a folding brewery company and transformed it into a beer industry giant Adolphus Busch had a idealized dream and vision of creating a beer market and beer that would appeal to just about anybodys taste To live this dream he established a network of railroad icehouses to keep railcars full of beer being shipped long distances Through this he steam headed the beer industrys first fleet of refrigerated freight railcars To ensure beers freshness wherever it was consumed Adolphus Busch pioneered in the use of pasteurization Carl Conrad collaborated with Adolphus Busch to create a new brand of beer they called it Budweiser Budweiser is the number one selling brand in the world Twenty years later Adolphus Busch came up with another brand of beer Michelob that instantly became the pre-eminent high premium beer in the United States Since then several successive generations of busch family leadership have had a hand in the present-day success of the Anheuser Busch company The first of these pioneers was August A Busch 1865-1934 who lead the company through three major crises in succession World War Prohibition and Great Depression were several obstacles that August A Busch would face as captain of the Budweiser team To overcome these obstacles August A Busch innovated and diversified the company into several new areas including ice cream soft drinks commercial refrigeration units corn products and bakers yeast Although some of these
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