scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,149
To measure ourselves we must first identify our major competitors and how we match up to them Our major competitors include Titielst Fortune Brands Top Flite Spalding Taylor Made and Ping Karsten A complete list of competitors is attached in Appendix A I viewed our self against these competitors in terms of strategic performance indicators including total sales profit margin market share and growth CallowayTitielstTop FliteTaylor MadePingNet Sales mil71458553943084150Profit Margin422474038746Market Share255305141153 Estimating Total Market At 28 billAs the table indicates we are the second largest firm in the industry behind Titielst This information is somewhat misleading in that Titielst has a much wider product line and we do not directly compete in some areas such as golf balls as of yet and other accessories The table also indicates that along with Titielst we control over 50 of the entire market We are currently well positioned as a leader in the industry Though our growth is somewhat low the entire industry growth rate slowed down and most competitors growth slumpedWe have numerous strengths dealing in this high velocity golf industry Due to the rapid rate of golf club design we have a distinctive competitive advantage in our Research and Development department In 1998 we invested 303 million into our RD whereas Titielst invested only 255 million We have also implemented computer-aided design computer aided manufacturing and in-house manufacturing capabilities to decrease the time from idea to prototype These strengths have given us the ability to constantly be the first to market with innovative products Though it is not possible to give concrete information on the increased demand due to advertising we have spent 624 mil on an advertising campaign This is nearly 20 mil more than the leading competitor We also believe we have a competitive advantage in sales We have designed a tandem approach to selling where a regional traveling sales man accompanies a telephone sales man None of our
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA