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Word Count: 656
Managing the News Isnt it possible perhaps even likely that the mega corporations that run the media will find that the highest profits are obtained by best satisfying their audiences thus putting all of us collectively in the drivers seat-being given the sort of news coverage we most prefer And if so isnt that all for the good So why worry about the concentration of media power that has been taking place lately People are ignorant to what events are important and how they affect us People respond to news that is unimportant to there own lives If this werent true why would I know so much about J-LO or the Lacy Peterson trial As mentioned in the reading the masses find more interest in pseudoscience then science in other words fact under fiction And lets not forget shock entertainment value For some reason people are fascinated by the most violent and horrific events presented no matter how trivial ie car chases bank robberies inner city murders and rape Not to say that these matters are completely trivial but are definitely over publicized and dont hold much bearing in our lives So it appears unfortunately that mega corporations are giving us the news we are asking for and respond to Coincidentally these trivial fictional and shocking matters keep the publics attention off of the corporate scandals and government corruption that truly does affect us I believe if we were to revolt and turn off our TVs news broadcasters would have no choices but to conform and report on matters that are actually tangible Which means collectively we are in the driver seat we just arent sophisticated enough to drive If the mass public knew what is tangible wanted it and got it the public awareness would bring about revolution and reform in the institutions that are most corrupt The same mega corporations powerful business moguls and government officials that influences what news
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