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Word Count: 961
Mass communications is one of the most popular college majors in the country which perhaps reflects a belief in the importance of communications systems in society The communications system consisting of radio television film newspapers and magazines effects how we think how we feel and how we live Therefore we must ask ourselves Is media mere entertainment or are there serious side effects of the national preoccupation with the media Long-term exposure to the media has a tendency to influence the way we think about the world around us but how Since the printing of the first newspaper to the introduction of the Information Superhighway society has been able to view itself objectively The men and women who present media to us radio personalities news anchors and actors included are given the responsibility of showing us society as it is Sometimes it is argued this task is not done adequately And so arises an issue can objectivity and subjectivity in the media affect how we approach issues And more importantly can the information presented affect the value system of a society The media is so pervasive it is hard to believe they do not have important effects on society Yet many people do not believe that the media have personally influenced them or have harmed them However to attempt to understand how the media may shape the attitudes of individuals and how they may shape culture itself requires that we stand back from our personal experiences in order to analyze the arguments presented on each side of the debate For example some believe that it is very important to report serious society-threatening news with total objectivity If it is not reported in such a manner an indirect inciting of the more radical audience can occur In the September 1996 issue of the American Journalism Review Sherry Ricchiardi responded to powerful reporting by Christian Amanpour on Serb atrocities in Bosnia Some observers questioned the
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