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The Innovation Imperative How CROs Are Driving The Transformation of Clinical ResearchThe pace of change and need for rapid innovation in health care has neverbeen greater Faced with the loss of blockbusters healthcare reform andcompetition from generics and biosimilars the pressure forbiopharmaceutical companies to bring new drugs to market faster is moreintense than ever As a result biopharmaceutical companies have been reinventing theirbusiness models with an increased focus and discipline to manage theirbottom line and to innovate their research and development efforts To meetsocietys demands for affordable healthcare biopharmaceutical companiesmust transform the clinical trial process while decreasing costs andincreasing efficiencies to bring drugs to market faster Clinical Research Organizations CROs are already acknowledged fortheir clinical trials and therapeutic expertise They are known for beingable to shrink timelines deliver on budget and help companies staycompetitive They are quick to adopt game-changing advances in digital andscientific technologies Over the past decade CROs have benefited from theoutflow of clinical trials management expertise from biopharmaceuticalcompanies into CROs In addition the pharmaceutical company-CROrelationship has evolved from project-specific outsourcing to strategicmulti-year alliances that are based on more inclusive discussions aroundportfolio objectives priorities needs expectations aind includestronger considerations for the CROs perspective expertise and approach tomeeting a pharmceutical companys goals As a result of these alliancesCROs are increasingly focused on the commercial and regulatory viability ofcompounds at a deeper level much earlier in the drug development lifecycle Companies that partner with CROs not only get marketplace advantagesexpertise proprietary processes and faster execution they benefit frominnovations developed by CROs to create greater efficiencies and bringdrugs to market faster This paper will take a high-level view of innovations in science andtechnology
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