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Word Count: 1,586
In the six hundred years that have passed since Johannes Gutenberg first was first credited with inventing movable type periodical literature has become a multi-billion dollar conglomerate that rivals no other While some may argue that it was actually the eleventh century Chinese publisher Pi Ching that devised such a system it is no doubt that advances in technology are responsible for the growth of magazines and in many cases magazines are in part accountable for the growth of societyMovable type whoever its creator was merely a system of interchangeable printing blocks each containing a different character in the alphabet These blocks could be put in any order creating an endless vocabulary that capable of being printed Prior to the invention of movable type printers had to sometimes carve an entire page into a piece of wood or cast the page in metals Once the page was completed the slab was essentially useless except for printing a reproduction of the same pageWith the onset of the twenty-first century other technological advancements have revolutionized the publishing world Hand drawn illustrations and black and white photographs have become antiquated by color photography and computer generated imagery Whereas Gutenberg simply modified the manner in which paper was printed upon the Internet has eliminated the paper altogether Subscribers are often given the option of receiving their magazines via email Other subscribers are not even given a choice as certain magazines are only offered in an online formatHowever the publishers of a given magazine are choosing to reach their audience one fundamental truth has remained at the forefront of international commerce Magazines are an invaluable tool in promoting any product Almost every day another magazine is published catering to a group of individual desires With those desires advertisers are able to target their audience never losing sight of who the reader is or what the reader could potentially want to purchase Such elementary marketing techniques are visible every
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