scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,932
The issue of the relationship between the mass media and the popular culture has always been a controversial issue in social sciences While the political economists insist on the role of the media industry in the creation of this phenomenon of the twentieth century its advocates such as John Fiske argue that popular culture is actually the creation of the populus itself and is independent of the capitalist production process of the communication sector Basing his argument on the immense interpretive power of the people Fiske believes that the audience are able to break all the indented meanings within a media message and by giving new meanings to that specific message they can oppose the power bloc that is trying to impose its ideology to the public Consequently this anarchistic activity of the audience creates the popular culture as a defense mechanism Even when we accept Fiskes ideas we can not disregard the manipulative power of the media and its effects on cultural and social life Everyday we are exposed to millions of different visual messages which tell us what to eat what to wear what to listen and what to watch No matter how hard we try to avoid being influenced by these directives only up to a certain point we can protect ourselves and after that no interpretive power can be helpful Media then leads us to a path that ends up in the same department store with our neighbor with whom we have probably never talked before but holding the same pair of socks or CDs and we might never want to recall the TV commercial that had opened the gates of this path United States is the biggest economical power in the world today and consequently has also the strongest and largest media industry Therefore it is essential to take a look at the crucial relationship between the media and the popular culture within the
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA