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KEY DRIVERS What drove Intel Craig Barrett appointed executive vice president in January 1990 believes that the world changes and the centre of gravity shifts We need to shift with it Intel recognises the need for continually analysing and reviewing its strategies in order to meet the changes and challenges that come from the external environments so as to meet the stakeholders expectations Intel strives for business renewal and revitalisation as a way of dealing effectively with the impact of the information society on todays dynamic industry Therefore Intel is an innovation-driven organization that strongly believes that competitive advantage can be achieved by choosing the right option at the right time so as to create value to Intels key stakeholders its customers To achieve this Intel uses the following key drivers which are discussed in detail in Question 2 Market leadership and Innovation Research and Development Strategic Alliances Good Human Resource Management Benchmarking Branding KEY INNOVATIONS Innovation has always been a key feature in Intels history In this section we summarise the major innovations brought out by Intel 1969SRAM bipolar static random access memory 1971EPROM 1702 erasable programmable memory device Intel launches its first microprocessor the 4-bit 4004 1974Intel launches its first general-purpose microprocessor the 8-bit 8080 1981The revolutionary 432 32-bit microprocessor is launched 1985The 32-bit 386 microprocessor is introduced the 486 will replace the 386 in 1989 1993The first generation of Pentium processors is introduced As one can see Intel has continually introduced breakthrough market creating products highlighting the importance of innovation as a key driver to this company KEY STRATEGIC INITIATIVES 1984Copyright protection ie lawsuit against NEC and dramatic changes in the companys licensing strategy only IBM was granted a license 1985Intel exits the DRAM business and by the end of 1986 also the SRAM business Mid 80sIntel decided to minimise layoffs and instead accelerate product introductions With the 386 Intel mainly focused on microprocessors and other
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