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10EXECUTIVE SUMMARY ANALYSIS OF THE LINK BETWEEN THE BUSINESS STRATEGY HUMAN RESOURCE STRATEGY AND THE REWARD MANAGEMENT STRATEGY From the case study the business strategy of Legal and General plc is to increase its competitiveness by achieving lower administration costs more effective sales distribution and maintaining an effective investment policy The HR strategy aims at enabling the company to improve its competitiveness in the market place by changing the way people work and the culture in which they work To support the HR strategy the resulting change in the companys payment system is the reward management strategy which encompasses a combination of competency-based approach to a broad banded structure and performance-related approach to bonuses The need for the company to become more customer-focused is the reason for HR deciding to change the way in which work is done The HR strategys first element of change is that employees will deal directly with customers while working in teams of 10-15 people The prime responsibility of individual team members is the delivery of high-quality service to customers In light of this fact one could make a preliminary inference that the HR strategy is relatively aligned to the business strategy In the attempt to have a results oriented workforce that is customer-focused the reward management strategy seeks to achieve this through the new payment structure The new structure is designed in such a way to reward employees on an individual basis for their skills expertise and contribution to the overall production process From the preliminary analysis of the above discussed strategies it could be stated that the strategies are all linked to each other However as to the likelihood of the success of the proposed strategies this will be evaluated when it comes to actual implementation The rest of this report seeks to evaluate the components of each of the strategies and how they can either assist or hinder Legal and General
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