scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 737
Welcome to McDonalds what can I get for you today Does that famous saying sound familiar to you Do you ever wonder why you keep going back to McDonalds week after week Its because of their marketing and advertising McDonalds image is more than just food its a place for families McDonalds has over 9500 restaurants in 45 countries Their marketing budget has never been matched by any other single brand name McDonalds spends more than 800 million dollars every year on marketing and promotionIn 1987 McDonalds began a major advertising campaign which aimed to neutralize the junk food misconceptions about McDonalds good food This marketing idea did not go far because newspapers started to write McDonalds doesnt have nutritious food and people dont come to McDonalds for nutrition From this McDonalds soon only offered a nutrition card rather than trying to pass their food off as nutritiousPeter Cox a former marketing consultant of the Vegetarian Society quoted from the book Behind the Arches the reason Japanese people are so short and have yellow skin is because they have eaten nothing but fish and rice for two thousand years McDonalds marketing slogan soon became If you eat McDonalds hamburgers and potatoes for a thousand years you will become taller and your skin whiter and youll have blonde hair this slogan was ruled outBut marketing to children was not ruled out Nearly all McDonalds marketing is aimed at children Researchers say when a child sees Ronald he or she thinks of hamburgers and french fries They also say many children want to be like Ronald and since Ronald loves McDonalds they will too Children seem to think it doesnt matter how much fast food they eat because Ronald says its good and fun Also in the 1980s Ronalds love went haywire and the main man Geoffrey Guillano Ronald quit and apologized for his actions He believed he brainwashed children into doing wrong he also said he
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA