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MAJOR FEATURES AND CORRESPONDING BENEFITS OF PRODUCTUnique soap formulated toProvides thoroughspecifically cleanse skincleaning and leaves skincomfortable Cushioned latheringMild gentle to skinNo wax fillersEasy to rinse offHard-milled and generouslyLong lasting 3-4 monthssized hard milling renders aA great valueClinically formulated bySoap is generallydermatologists recommended byClinique Clarifying Lotion Exfoliation which helpsSkin appears smootherspeed the natural renewalsofter with more lightof skin cellsreflecting qualitiesContains MentholProvides a coolExfoliation removesAllows better make-updead skin cellsapplication Make-upDramatically Different Moisturizing LotionLightweight formulaComforts and soothes skinNon-greasy formulaLeaves no residue Replenishes moisture onlySkin looks fresher and CURRENT ADVERTISEMENTS MAJOR MEDIA SOURCES AND DOMINANT THEMESMailer McRaes Dept StoreFree Gift 3-Step SystemBillboards Paris Subway3-Step SystemMademoiselle Magazine Sept 2000Hair CareThe information was obtained from primary and secondary research The primary sources were Jennifer Falcon a Clinique Business Manager and Lori Hinton a Clinique Consultant The secondary source was attained from the Estee Lauder websiteCOMPARE YOUR PRODUCT TO YOUR COMPETITORS PRODUCTSPackagingSet PackageSeparateSeparateVariety of Formula5 Strengths2 Strengths1 StrengthUV ProtectionNoneSPF 15SPF 15Alcohol-freeContains alcoholNo alcoholNo alcoholOil-free moisturizerNot oil-freeOil-free Oil-freeCURRENT AVERAGE PRICE OR PRICE RANGE AND LOCATIONS OF SALELocation All major department storesEx Bloomingdales Dillards Lord Taylor Macys McRaes Parisians and Saks Fifth AvenueThe Estee Lauder Companies first launched Cliniques line of skin care in 1968 Cliniques mission has always been to meet individual skin care needs Its 3-Step System of cleansing exfoliating and moisturizing is the basis of Clinique skin care All Clinique products are allergy tested 100 fragrance free and created under the guidance of leading dermatologistsClinique was the first to offer one-on-one consultations for clients and consultant training Clinique was the first brand to discuss the need for daily sun protection In 1973 Clinique became the first cosmetics brand to exhibit at the American Academy of Dermatology Convention Clinique was one of the first prestige cosmetics brands to launch a website in 1996 and also the first to offer fully interactive shopping online in 1998The
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