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TABLE OF CONTENTS Using the SWOT framework analyze the marketing position of Diesel Is the Company in a favourable marketing position to meet its future challenges2 Strengths2 Weaknesses3 Opportunities3 Threats3 Analysis of the Marketing Position4 Evaluate the 3 marketing strategies outlined in Exhibit 15 Which of these strategies would you advice Diesel to adopt and why6 Strategy 16 Strategy 27 Strategy 37 One can argue that D-Diesel brand can be damaged by the confusion arising from its association with StyleLab Provide arguments for and against this statement9 Appendix11 Figure 1 Competitors Prices11 Figure 2 StyleLabs Positioning in the Market12 Figure 3 Target Customers of D-Diesel StyleLab13 Bibliography14 Using the SWOT framework analyze the marketing position of Diesel Is the Company in a favourable marketing position to meet its future challenges In order to analyze the marketing position of Diesel it is essential to consider the various factors in the Companys internal and external environment that can impact its current position as well as future strategies This can be understood better with the help of the following SWOT analysis Strengths Diesels biggest competitive advantage is the radical nature of its products which are an extension of Renzo Rossos dynamic personality Diesel loyalists identify with the uniqueness of the brand Diesels success has been acknowledged by several prestigious awards over the years creating a high brand image in the minds of the customers Diesels extensive coverage of the market especially its flagship stores across global fashion centers reflects the exclusive upmarket brand status Diesels brand strength lies in enriching value thereby distinguishing its customers from the crowd Diesels products are of high quality and durability justifying the high price tags to its customers A majority of Diesels highly synchronized workforce is personally selected by Rosso himself ensuring that only highly skilled passionate workers produce Diesel apparel
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