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Liz Claibornes Mission The mission of Liz Claiborne is to design and manufacture comfortable clothing for the professional working woman at reasonable prices It is our mission to extend our enterprise globally in order to achieve maximum competitiveness and cost effectiveness in this increasingly complex business environment Furthermore Claiborne will provide a new line of fashion for both men and children Fragrances will be added along with cosmetics and accessories All of our products will accompany exceptional quality and price value for our customers Environmental Analysis Macroenvironmental Some retail competitors who sell their clothing may carry a lower priced line of professional womens apparel However the quality isnt always what a retail customer expects Years ago before women entered the work force there had never been a market for apparel specifically designed for the professional woman Today unfortunately many women have to work 2 jobs to make ends meet and oftentimes they can not afford to spend an outrageous amount of cash to look good at work As a result many women are forced to bargain shop Todays women usually look for sales and bargains on designer clothes but sometimes even the sales can be very expensive As retailers constantly search for new ways to sell their designer products at reasonable prices a struggle usually occurs between both the retailer and the customer For instance some retailers will purchase womens clothing from manufacturers that produce clothes with cheap fabric This is not the desire of most customers Also some retailers may purchase clothes that are out of season or defective in some cases causing them to ultimately lower the prices on designer items that would otherwise be very expensive This can be a loss to most retailers and a loss to the customer as well Microenvironmental From the corporate end of the spectrum Claibornes best retail market customers can predictably end up in serious financial
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