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Word Count: 1,584
On January 10 2000 one of the largest most powerful mergers was announced to the world Media giant Time Warner will join forces with the Internet superstar America on Line The 183 billion dollar deal is the biggest in history In the recent past there has been a wave of merger-mania both in the United States and in Europe The merger of the Millennium is between America on Line and Time Warner The AOL Time Warner deal represents the joining of the Old Media with the New Media Not only is it a marriage of different approaches the two CEOs are very diverse individuals The two companies are quite different in nearly every aspect Some of the divisions of Time Warner have been around since the 1920s while the youngster AOL is a mere fifteen years old The quick paced new up starting Internet companies never thought in a million years they would ever need the old stand-by media organizations The Internet will revolutionize everything that is what their beliefs were They were fearless and believed themselves to be invincible but things have changed The Internet has put the world only a mouse click away and it has changed the world The fact of the matter is the world of the Internet is extremely competitive and in order to survive you must invest huge sums into your marketing campaign in some cases up to seventy percent of a budget The one thing that you can always could on in this word is change and there are going to be some major changes in the realm of the high tech companies The techies are going to have to realize their need for and have to learn how to form lasting relationships with the old stand bys in order to keep up with todays world Time Warner is for the most part a stable reliable organization Time Warners holdings include many magazines Time Sports
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