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Multiculturalism In Corporate America Who Benefits And Why Should I Care Weve reached the age in which global structures have become the key components of any viable corporation Large or small corporate America is now recognizing the importance of reaching out to other nations No longer an issue of whether or not one will choose to become international if youre in business its almost a fact of life The United States itself has blossomed into a nation of some 103 cultures from around the world As a result weve become international right here at home To many people in Americas corporations the word multicultural has become synonymous with civil rights and affirmative action Junior executives sent to multicultural and cultural diversity seminars frequently ask what multiculturalism has to do with them And just as often someone in the room will reply Its good business Its the bottom line But multiculturalism is more than good business and the bottom line From the marketing standpoint its natural to assume youll want to learn some of the customs and societal bugaboos if youre marketing in a foreign land Yet if youre plunging into international waters youd better know more than how to sink or swim Doing business with just the bare essentials of what you think will be acceptable in another culture can be a costly lesson to learn In the American business world were inclined to rush moving to a first name basis often by the second contact and just as often expecting to close hot deals in a matter of a week or two But people in other parts of the world have developed their business relationships to a high degree The most successful corporate leader might know a clients entire family -- from kids to the grandparents on both sides and even know which of the kids has asthma -- before she closes that important sale To those who are just
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