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Word Count: 258
Executive summary After carrying out an internal and external analysis of The Body Shop it is evident to see that the Body Shop is currently the market leader in its positioning of the niche market of uncommon skin product using natural ingredients However with the recent issues with its franchising stores in United Kingdom and in the United State of America The Body Shops position is under threat The Pest analysis has indicated that the macro-environment in which The Body Shop operates is ever changing due to lifestyles changing and physical appearances appeal The Five forces analysis established that the Body shop is in a highly competitive industry with high barriers to entry Porters Five Forces also determined that the buyer had the power The Integrated Responsiveness Grid shows that The Body Shop brand easily integrated into the global market The Seven S Framework indicates that the internal functions operated within The Body Shop concentrate on producing exceptional customer service This is due to the inherent knowledge supplied by the Body shop on their product origins Financial analysis has shown that over the past 5 the company have not had a positive net cash flow although turnover as being quite steady Ratio analysis shows that the company does not have any short-term liquidity problems however due to large investment they may face long-term liquidity issues The SWOT model summarises the key issues which arose from the above analytical tools This helped HAP to formulate a recommendation for The Body Shop of further control of their stores and franchisees worldwide
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