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Promotion is one of the major tools used in Marketing Marketers usually use promotion to communicate and inform the public of their product Promotion is also however used to influence the marketers target market usually via means of interpellation promoting their product as better than any other similar products or by changing the views awareness beliefs and feelings of perspective customers When the marketer uses interpellation he will be promoting his product with the help of someone famous for example When the prospective buyers see this famous person using the product he or she will hopefully want this product as well due to the famous person using it Marketers also promote their product as the number one product to use or the best in its class this method hopefully convinces the customer that he or she in purchasing the best Changing the views awareness beliefs and feelings of perspective customers is also a very successful method used by marketers This happens through promoting the product either in a way that it could help the buyer and those around him make the buyer feel better after he or she has bought it or by making the buyer believe that the product is a necessity So basically promotion is used to change the location and shape of the demand curve for a companies product or increase the sales of the promoted product As we can see here in figure A the shift in the demand curve o the right When marketers promote their product they try to increase the sales volume at any given price the marketer is trying to shift the demand curve to the right such as in the figures above So basically promotion in simplified terms is the marketing strategy used to make products look more attractive to the prospective buyers helping to increase the sales Marketers also use promotion to effect the demand elasticity of its product The
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