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Patagonias mission statement is To use business to inspire and implement solutions to environmental crisis Patagonia is a clothing company thats focus is on selling environmentally safe outdoor apparel This papers focus is on the history of Patagonia their environmental marketing strategies and their competition There has also been some outside research done to see what the publics perception of Patagonia isIn 1957 a young climber named Yvon Chouinard could not find pitons a form of climbing protection that he liked So he began to make his own climbing gear Chouinard was a self-educated blacksmith He took his knowledge and began to build his own pitons Of the pitons he made Chouinard would keep what he needed and started selling the rest to his friends Shortly after Chouinard began building carabiners in addition to his production of the pitons Up until this point he had been working out of his parents back yard and selling equipment out of his car He moved his business in 1959 to an industrial yard in Burbank California and again in 1966 to a tin shed behind an abandoned slaughterhouse in Ventura California In 1966 Tom Frost was recruited to help make the transition from handmade to machine made products Chouinard and Frost founded Chouinard Equipment Ltd Everything about the operations focused on building the best quality climbing gear in the worldThe companies genuine and relentless pursuit of quality was matched by its reputation for it Defining Quality 2 Chouinard and Frost remained partners until 1975 During this time the two managed to redesign hence improve almost every tool used on a climbers rack Their production also tried to minimize the use of materials By 1970 Chouinard Equipment was the largest supplier of climbing equipment in the United States Although this seemed positive from a business standpoint Chouinard and Frost realized that they were contributing to environmental deterioration Pitons require repetitive hammering for placement and removal Because rock climbing was
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