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Sex and Manipulation by the Media Most people know that sex appeal is used on us every day but few realize that they are also being manipulated through certain words and writing techniques The number one method of selling many consumer goods is the use of sex appeal in advertisement Of all the methods used in advertising sex appeal catches the attention best because it is our second strongest drive next to our drive for survival It is used to sell countless items such as cars make up clothes cologne and alcohol It is used everywhere on billboards in magazines and on television It was not difficult to find several examples of when and how it is used to persuade us to buy that certain product Laws have been made to protect consumers from the lies that advertisers would feed to us but advertisers are always finding a way around them No advertisements are useful if they fail to catch our attention Sex appeal is very versatile it can be used to sell nearly every product Charles A ONeill states The desire to be sexually attractive to others is an
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