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Advertising And Psychology The Purpose of Advertising The primary purpose of advertising is to sell the advertised product but advertising has many other purposes Each advertising campaign is built for a particular purpose or to help meet specific goals According to Shirley F Milton there are ten main functions of advertising The first is communicating the brand personality The campaign must convey the type of company that is selling the product The second is indicating the brands place in the community Weather the vender is a small store or large company it is important that the consumer can see how the products or services fit into his own life The third is to build brad name The advertising campaign should make the brand recognizable through a logo or reputation The fourth function is to stress the importance of shopping here This causes the consumer to pick one brad or store over another which offers similar services The fifth and sixth are telling news about the merchandise and announcing sales or p romotional offers These two functions are similar because both provide important information about the product The seventh is to build traffic In a store this means to increase the number of people who visit the store location The eighth function is reaching charge customers This is essential because the average change customer spends more than customers who use any other type of payment The ninth and tenth functions are to reach customers beyond normal range and to win new customers These functions are meant to expand the market place for the brand The main purposes of advertising go along with its goals and objectives Advertisers want to create a favorable disposition towards the store or brand They also want to give the consumers information and implant attitudes about the products It is also an important goal of the brand to build a reputation and increase store visits This can help to create loyal
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