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Word Count: 699
WELL-DESIGNED COMMERCIAL INFLUENCING POSITIVELY YOUR PURCHASING ATTITUDE The purpose of this research is to analyse the relationship consumer-commercial More precisely the inflence of a well-designed commercial on our consumptions habits Therefore I established a questionnaire of eleven questions trying to understand how much does advertising affects us This questionnaire stands as follow First some questions to circle the persons background what we call the exegeneous variables the age the religion is he christian muslim druze The income to determine somehow the social status is it less than 500 between 500-1000 1000-2000 2000-3000 or is it more than 3000 second I asked more related to topic questions Narrowing the persons characteristics I started asking about the field of his or hers major giving a choice of three Humanities Engeneering and Business Then I went closer and closer to the subject of my research by asking how many commercials catch ones attention less than 10 10 to 20 20 to 40 40 to 60 or more than 60 After I tried to identify or how people define a well-designed commercial is it funny creative or based on scientifics facts Then I reported my attetion to the lebanese ads are they very good good fair or just not good Next I wanted to know in wich field does peoples think commercials are the most efficient is it automobiles food beauty product or electronic products Finally I went straight to the point by wondering if anybody aswering my survey already bougth a product according to its commercial I gave two alternatives yes or no In the end I wanted to seize peoples perception of advertised products are they as satisfactory as they look in their ads
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