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CASE CITATIONRubin v Coors Brewing Co 514 US 476 1995The rules and principals of commercial law are of ancient origin Throughout the centuries merchants engaged in trade and commerce have recognized customs and usages which regulate and control their conduct Gradually over the years a body of law developed Robert Corley 312 Commercial speech arose in 1942 when the Supreme Court announced that the First Amendment does not protect it As the years went on on the Bicentennial of our Republic the Courts position was reversed and they declared that the First Amendment protects commercial speech But they court did say that commercial speech should receive less protection then noncommercial speech That brings us to the definitions of commercial and noncommercial speech Noncommercial speech embodied in the phrases freedom of speech and freedom of expression is entitled to virtually full first amendment protection hence the speaker is granted considerable latitude in stating a positionCommercial speech is generally considered to be communications that have the sale of a product or service as their ultimate goal Content regulation of commercial speech is allowed to prevent false deceptive or misleading information from being transmittedBoedecker and Morgan 1 Some cases that have affected the First Amendment and Commercial speech are Valentine v Chrestensen 1942 the US Supreme Court first declared that the Constitution placed no restraints on government regulation of commercial advertising Until this time there wasnt anything that distinguished between commercial and noncommercial communications Then in 1975 in Bigelow v Virginia the court said that the the government cannot restrict advertising where the commercial activity itself is legal and further noted that the activity advertised pertained to constitutional interestsBoedecker and Morgan 2 There were limitations placed on time place and manner and the court could also enforce rules that dealt with false deceptive or misleading advertising Five years later the Central Hudson Gas Electric Corp v Public Service Commission 1980 developed a four-part breakdown for commercial
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