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Singapore International Airlines A Brief Glimpse Singapore Airlines SIA is internationally recognised as one of the worlds leading carriers and is a pioneer of inflight services such as free drinks and complimentary headsets As of 1st September 2004 SIA operates 89 passenger aircraft with 16 more on order and another 45 on option The average age of SIAs passenger fleet is 5 years 1 month thereby having one of the youngest fleet age in the world The staff strength of the SIA Group worldwide stood at 28707 at the end of the financial year 2003-2004 The route network spans 90 destinations in almost 40 countries A recent breakthrough by SIA was its launch of the worlds longest non-stop commercial flight from Singapore to Los Angeles which occurred on Feb 3 2004 In June 2004 SIA created another aviation milestone when it launched non-stop services between Singapore and New York Furthermore SIA will be the first airline to operate the worlds largest aircraft the Airbus A380 in the first quarter of 2006 Aviation Industry The airline industry is in essence a highly regulated and fragmented industry where the products are perishable once the plane takes off with empty seats the earning forever The Asian Scene Air transport has grown in significance over the last decade especially in the Asia-Pacific region There can be little doubt that one of the contributing factors is the geography of the region where water barriers between populations with natural affinity to each other facilitate air transport demand Trouble after Trouble In the late 1990s the Asian economic crisis affected airlines in the Asian Pacific region where the currency turmoil and business slowdown caused a great reduction in passenger traffic Furthermore a decrease in visits to Southeast Asia occurred with the smoke haze caused by the burning forests in Indonesia Whilst the airlines were experiencing a relatively bad time September 11 further aggravated the situation These terrorist attacks
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