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This study is based on a small firm called Universal School Of Motoring that is located in Southall London and offers a traditional service of driving tuitionThis study looks at the feasibility of introducing a range of business services to help Universal School Of Motoring increase their number of clientele within the time period of eight months by 15 And if feasible what would be the most suitable services for the firm to use in terms of the local driving tuition market This project and business has been chosen as I work for the company and this aim is an actual requirement for the business and not just a theoretical exercise This is also an opportunity to practice all the concepts that I have learnt during my business course and see whether or not I am able to implement these in the real world Universal School Of Motoring USM is a small privately owned business with two employees There are two partners husband and wife who are both qualified instructors and the firm is divided into two areas with Mr Gurpreet Anand teaching males and females and Mrs Meena Anand teaching females who only want to be taught by a female However Mrs Anand has unfortunately developed a back injury that has resulted in her having to give up teaching as she finds sitting up in an upright position very difficult This firm is based in Southall London and offers a traditional service of driving tuition to the surrounding areas The founder Gurpreet Anand established this firm in 1984 and introduced a female instructor in 1989Since then USM had gone from strength to strength with customers arriving in huge quantitiesUSM want to increase the number of clientele within the time period of eight months The problem is simply how to attract more customers to their driving agencyNB Initially the title was could increasing the range of business services help Universal School Of Motoring increase their
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