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Progressive Insurance Company was founded in 1937 by Joseph Lewis as a Mutual insurance company that provided drivers with security and protection The company based in Ohio blossomed from a mutual insurance company to a full supplier of Casualty insurance Although today Progressive is centered around Auto Insurance From the beginning Progressive has changed the way insurance companies do business They began focusing on ways to make buying insurance easy and painless for their customers They achieved this by becoming a company centered around new ideas and innovations The insurance industry has reputation that is not necessarily know as customer friendly Progressive has sought to change this image and has done so by using 5 core values to govern their decisions and behavior Progressive 2000 They also have 5 basic strategies that they feel will bring them to the top Product strategy Brand Strategy Marketing Strategy and a Service Strategy Although each strategy is simple in Progressives eyes they want to make the process of buying insurance easy for the customer and they want to be there for the customer after the process is complete They have achieved this in numerous ways by both the simplicity of using a phone and the ease of using the Internet They also pride themselves on being there for their customers 24 hours a day 7 days a week Progressive plans to keep its strategy simple in the future by attracting customers through the many ways a customer can purchase insurance Many people believe that a main reason that Progressive has done so well from the beginning is because of their CEO Peter Lewis Peter Lewis is Joseph Lewiss son who was the original founder of Progressive in 1937 Progressive 2000 From the beginning Peter began coming up with new ways to set Progressive apart from the rest He came up with on major core statement that has become the vison statement of Progressive We seek to
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