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Word Count: 593
Ideal Woman In magazines stuffed with models and advertisements billboards on the highway and actresses on television the message of what women should look like is everywhere Advertising is a powerful force in our culture due to the exposure The decided presence of these images in effect shapes the image of women today It is very unfortunate that the media influences American society to the point that it defines the ideal woman The ideal woman is defined as someone that is thin young and beautiful Today it seems as if being thin is the only way to go There is a wealth of businesses that depend upon the American desire to be thin to survive Exercise and diet companies are a perfect example In order to create a market for their product they attempt to make women feel imperfect about their own bodies through advertisement Advertisers manipulate women into thinking their value is dependent on their physical appearance An overweight person is seen as lazy Women especially are told that their efforts to exercise and to stay fit will be rewarded by success in their personal and professional lives If they fail at the idea they are encouraged to try harder The cruel thing is that the social requirement that we achieve the ideal weight is based on the presumption that we can completely control our body size which is not true The only things that seem to sell these days are young faces It seems as if the younger the better When you take a look at all the new television shows and movies all you see is young faces It is harder for the older and more experienced actress to get roles nowadays They are pairing up older male actors with very young actresses For most women staying youthful is an ongoing competition One of the most common ways is the use of makeup A lot of women use makeup to
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