scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,012
INTRODUCTION Quicksilver company is one of the most successful company of the last 10 years Created in Australia in 1970 Quicksilver designs produces and distributes clothing accessories and related products There are now the world biggest surfwear brand in the world They have developed some very original strategies to develop their business which were copied by many other surfwear companies PRESENTATION OF QUICKSILVER 1 Overview Quiksilver rides the wave of youth appeal Austin M 1999 Quicksilver designs produces and distributes clothing accessories and related products for young-minded people The company appears now like the world biggest surfwear brand The company target to the young and athletic with surfwear snowboardwear and sportswear sold under brands including Quiksilver Raisins and Roxy Quiksilver sells its products in surf speciality and department stores worldwide Quiksilver has expanded its line with eyewear watches and jeans for its core audience which accounts for 56 of total revenues In an effort to reach and convert potential action sport fans the company has expanded into media with the launch of Quiksilver Entertainment a production company focused on extrem sports The companys Quiksilveredition and Fidra golf apparel lines target slightly older men The company has been in a buying mode making four major acquisitions in 2001 including its original licensor Australian company Quiksilver International In June 2002 Quiksilver launched Quiksilver Entertainment a production company that creates actionsport based programming for the entertainment industry In October 2003 Quiksilver announced plans to merge with Ug Manufacturing in Australia and Quiksilver Japan in an effort to gain control over nearly all its global business 2 Sales repartition figure Quiksilver has offices in Australia France and the US The graph shows that the major part of sales is realised in the US with 54 following by Europe with 40 The other countries correspond essentially at Australia and New Zealand THE KEYS OF THE SUCCESS 1 The three keys of Quicksilvers success Since
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA