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Across America in the homes of the rich the not-so-rich and in poverty-stricken homes and tenements as well as in schools and businesses sits advertisers mass marketing tool the television usurping freedoms from children and their parents and changing American culture Virtually an entire nation has surrendered itself wholesale to a medium for selling Advertisers within the constraints of the law use their thirty-second commercials to target Americas youth to be the decision-makers convincing their parents to buy the advertised toys foods drinks clothes and other products Inherent in this targeting especially of the very young are the advertisers fostering the youths loyalty to brands creating among the children a loss of individuality and self-sufficiency denying them the ability to explore and create but instead often encouraging poor health habits The children demanding advertisers products are influencing economic hardships in many families today These children targeted by advertisers are so vulnerable to trickery are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties Though advertisers in Americas free enterprise system are regulated because of societal pressures they also are protected in their rights under freedom of expression to unfairly target Americas youth in order to sell to their parents regardless of the very youngs inability to recognize the art of persuasion In the free enterprise system the advertisers role is to persuade consumers to buy their productsservices They are given a productservice and are required to use their best creative effort to make this product desirable to the intended audience Krugman 37 Because of this calculated and what many deem as manipulative way of enticing the target audience the advertising industry is charged with several ethical breeches which focus on a lack of societal responsibility Treise 59 Child Advocacy groups and concerned parents among
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