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The airline industry has grown at an incredible rate in the past and is expected to increase at an even faster rate in the next twenty years Delta Airlines has capitalized on this by being one of the leaders in air transportation transporting more passengers worldwide than any other airline In 1997 Delta became the first airline to carry 103 million passengers in one year Delta has its headquarters located in Atlanta Georgia where it can maintain control over all of its major hubs which include Atlanta Salt Lake City Cincinnati and DallasFt Worth The company employs over 74000 employees throughout its network who have the challenge of getting 2687 flights completed daily These flights are completed with the help of Deltas aircraft fleet of 584 aircraft consisting mostly of Boeing produced aircraft Deltas vision is to build on its traditions and become the best airline in the industry It is focused on providing excellent customer service and reliability to its customers while always looking at ways to improve wwwDeltacomThroughout the rest of this report ten of Delta Airlines routes will be analyzed based on the following areas Market Rank Competition Non-Stop Mileage Type Of Aircraft Number of Passengers Total Revenue Of Market Share Average Yield And Average Haul Each route will help show how Delta has organized their flights compared to their major competition and determine how it is doing over allThe ten routes that were selected for this report were chosen based on their rank which was sorted according to Yield standing Yield is defined as total cents cost per mile which gives the shorter routes an advantage due to the amount of time spent in the air The top five routes were used followed by a random selection of five routes to cover both closely related routes and routes that may differ from the rest All routes originate from Deltas major hub in Atlanta and are based on one-way travel The
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