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CASE 12 Doing Business with the Former Soviet Republic- as managers become aware of all the different people with old USSR US businesses are realizing that they face not just one but fifteen or more new markets opening themselves to western trade- The former Soviet Republics are eager to do business in part because they are all suffering from severe economic woes- Their gross national products are falling their budget deficits are rising and inflation is dissolving citizens buying power- So all the republics need to sell products to bring in stable western currencies and most are negotiating to sell their natural resources like oil gold furs fish and reindeer products- Companies are also eager to use waste as a natural resource- Recycling mining metallurgical and agricultural waste may prove to be a big business- Japanese companies are already buying coal wastes from Russia to turn into chemicals for manafacturing- Western businesses must deal with poor communication and transportation networks a lack of experience in Western business practices and a currency that is not convertible- The former Soviet republics can lure Western companies with their low-cost labor but most workers need extensive training to work with modern technology and methods1 When approaching the old USSR market about Western trade you must approach fifteen or more markets instead of just one2 Their gross national products are failing and they are suffering from severe economic woes3 Western businesses must deal with poor communication and transportation networks a lack of experience in Western business practices and a currency that is not convertible4 How long of a wait for positive feedback5 How much time money and managers will we be giving up1 Work around the gross national products to try and find some other natural resources and keep currency since it is not convertible2 Send top managers and top planners over to train individuals in certain areas and keep currency since it is not convertible Wait a couple of
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