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Word Count: 2,064
This is the case of the Cascade Foods company and the analysis of the decision they were trying to come to about introducing a new product using new technology Before beginning to get into the meat of the case it should be noted that since the data and all relevant information was presented during the middle 1980s this analysis shall continue on in that vane and assume that it is still 1984 the period in which the problem was being presented This case will be broken down into two main parts 1 The SWOT analysis and 2 the financial analysis Problem Statement The main problem and concern of this case are whether or not Cascade Foods should given the current conditions go ahead and launch a new fruit drink line into the market using a relatively new packaging technique SWOT Strengths One of the main deciding factors of a company andor its products are their strengths One of the main emphases in this case was put upon the quality of the fruit drinks they will be distributing It is felt that this product is of a higher standard than most of the others on the market and in fact the company as very popular public opinion of their drink When doing a taste test it was found that 65 of the people preferred Cascades drink over that of its competitors And since it is the public that ultimately decides the fact of products this is a strong nod towards Cascade This goes along well with their distribution which is very well established and services many supermarkets in the Midwest Financially they have made a good decision in that they will be out sourcing the production of their drinks but yet still maintain very high and strict standards for these manufacturers therefore reducing the chances that while one manufacturer may do an excellent job in making the drinks another may decide to cut corners
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