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Ford Focus Copying Honda Civics Have you ever heard of a live commercial Or better yet ever seen one Well Ford Motor Company is about to launch the new Focus The Focus is targeted at the first time buyers market Ford Motors is spending at least 100 million dollars in this new approach marketing strategy I always thought that TV commercials were pre-recorded This is not the case here Ford is actually launching a miniseries of commercials to create a following like a sitcom With a hired actor Annabelle Gurwitch from the sitcom Dinner A Movie Ford Motors are targeting viewers from MTV and the Urban audiences Ford will advertise in the Non-Traditional marketing strategies I think that Ford is trying to win over the Hondas campaign of such good advertising and the success to the first time car buyer market creating a pool of loyal customers Honda was the first company to utilizes the V-TEC technology Now Ford wants to throw a similar technology into the Focus called Z-TEC I think that Ford must think that people who do not know the difference will buy the Focus I dont think so Ford will always be Ford Honda will always dominate the Import compact class As Far as I am concerned Ford better spend that advertising money on better performance reliability Honda has proven that it is not the advertisement but loyal customers that spreads the word and the best car on the market for the resell value I have bought my 97 Honda Civic brand new two years ago I paid 14700 total for the car My car is now worth 13800 according to Kelly Blue Book My friend bought a Ford Escort the same year and paid 13900 for it His car is now worth 9250 according to the Kelly Blue Book My friends car has depreciated 4650 and mine only 900 Now you know why Ford has a lot
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