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Hip-Hop The Marketing of a New Culture By Victoria Hersh English 110 Professor Vericker 1 May 2000 Hersh i Outline Thesis Hip-Hops has lost its original goal of wanting to unite people today its a way to market violence I Hip-Hop started in the west Bronx in the early 1970s A Hip-Hop wasnt excepted mainstream until 1979 B The first known Hip-Hop group was The Sugarhill Gang IIAs the 80s began more people became aware of the culture that was now known as Hip-Hop A It started as a positive thing to unite underprivileged kids 1 There was a song like Stop the Violence 2 Public Enemy and other groups encouraged listeners to stop eating beef B Hip-Hop was looked upon by the adult world as dangerous and evil C Hip-Hop crossed with pop culture when Aerosmith and Run DMC teamed up opening up to a new group of listeners III During the late 80s Hip-Hop took a violent turn A NWA came out and threatened law enforcement B Urban anger came out with Public Enemys Fight the Power IV Marketing increased A Suddenly white suburbia was introduced to Hip-Hop B MTV started Yo MTV Raps C Two Harvard students started the Source magazine 1 Opening up a new market for Hip-Hop culture it was a way for companies to promote the new looks for kids interested in Hip-hop V By the 90s Hip-hop had hit the mainstream A MC Hammer came out to the pop culture with Cant touch this B By the end of 1990 sales exceeded 100 million Hersh ii C White rappers like Vanilla Ice were introduced to grab more of a suburbia audience D The music was becoming more of a catchy hook and a dressed up rapper than what it once was a way to change political views VI Hip- Hop expanded into all
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