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MEMORANDUM TO Renuzit Senior Management FROM --------------- DATE 15 May 2004 SUBJECT Internet promotions within Renuzits IMC Sales promotion has been defined as a direct inducement that offers an extra value or incentive for the product to the sales force distributor or the ultimate consumer with the primary objective of creating an immediate boost in sales Consumer oriented sales promotions include coupons sampling premiums bonus-packs price-off rebates contests sweepstakes and event sponsorships These promotions are directed at the end-users who purchase goods or services and are designed to provide them with an inducement to purchase the marketers brand Many promotion techniques are currently available and new ones are constantly evolving Traditional forms of sales promotions can easily be used via the Internet also In selecting a technique a marketer must consider its suitability compatibility with the brands objectives and budget parameters Renuzit has depended heavily on television and magazine ads which has worked great However by adding the internet as another great marketing tool the outcome could only grow We could use banner advertising on cites closely related or even those not which could increase the traffic to our site With banner advertising our company will be able to reach over 60 of the Internet create the banner ads cost efficiently track incoming traffic statistics and advertise to the entire network or target to specific categories Another tool would be coupons These short-term price incentives induce consumers to purchase a product They not only save the consumer money but they are effective ways of introducing new products to the public too Thus coupons stimulate trial and conversion retain current users and serve as a selling device Allowing consumers to print or request coupons from our site would be an excellent way to expand in this area Sampling allows the customer to decide for themselves whether or not a product satisfies a need If the results are favorable there are often product inventories available for
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