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The Transformers which started out as a failed toyline in Japan has been named the best toyline ever by a respected toy industry magazine Toyfare This toyline has outlasted almost every toyline that has been produced with only two exceptions Barbie and Star Wars The question is why Most toylines last only two to three years at the most What separates Transformers a toyline that has now spanned fifteen years from the rest of the herd There are many reasons including public whim competition supply and demand However the three main reasons are originality the marketing of the toyline by Hasbro and the fan interaction that has come along with the Transformers The Transformers history can be told two ways the history of the toyline and the mythos of the Transformers themselves A true telling of the Transformers Mythos would take over 10 pages alone The history of the toyline is much easier to tell The toyline started in Japan as many separate toylines made by Takara Bandai and other companies The toylines included the Diaclones The Micromen and othersAlt 91 Most of these toylines failed in Japan However because a similar toyline The Gobots had been very successful in the United States in 1982 Hasbro bought the rights to produce the failed transforming toys in this country under a single label the Transformers The Gobots had been successful but like most toylines their sales withered when the fad had passed Hasbro had another very successful toyline going at the time GIJoe Part of GIJoes success was its accompanying television show Wanting to replicate GIJoes success in the Transformers Hasbro produced a TV show for the Transformers in 1984 The show was a hit and the toys sold out in stores In 1985 Hasbro re-exported the Transformers into Japan through Takara and they were a huge hit there Hasbro then signed Marvel Comics to produce a Transformers comic book This decision was another
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