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Word Count: 1,195
The United States has faced a very significant economic growth after the Second World War At that time war was finished and the American soldiers were back to their homes There were ready to make their future houses and start families In other words they started spending money in the market acquiring commodities and services rendered at that time The country faced a population growth -as they are refereed to baby boomers- production growth and as a result an economic growth Since then the spending attitude of the American individual was rising Most of the producers have more than enough customers to buy their commodities in the market The problem is spending behavior is becoming worse Who should we blame here Is it the customers or the producers To answer this question I would like to examine the behaviors of consumers and producersBuyers in any society tend to spend more money on commodities that are necessary to life However the typical American consumer tends to be one of the highest spenders in the world Most of the United States consumers save around 5 of his income where on the other hand Japanese for example have 15 or more of their income goes to their savings accounts One of the problems that could relate to the spending behavior of the Americans is peer pressure For example an individual who buys a product or acquires a service can influence his or her friends to do the same thing Another problem is self-esteem Sometimes people claim that the find their identity by buying more They follow this equation BUY MORE SELF-ESTEEM IDENTITY When an individual finds that heshe dont have a specific product he or she feels that it is important to buy it even if it is not that important thing to have It is just greed and to feel that a person can buy a product because others have it Greed can be better
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