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Word Count: 1,130
Sex It is the angle most used by advertisers these days and for a good reason it sells People both male and female are intrigued by and attracted to sex However we must be careful in the manner in which we approach it Men and women view sex in different lights That is why we must keep our audience in mind when composing an ad It is the reason why one of our recent ads was successful and another one wasnt The first advertisement was made for our client Calgon a bath product company and was featured in Cosmopolitan magazine It advertises their new fragrance Hawaiian Ginger Intense The ad consists of two people seen from the shoulders up a woman caressing a man The woman is attractive and we see her face Her eyes are closed and her arm is over the mans shoulder Her chin rests in the crook of the mans neck and all we can see of him is the back of his head and shoulders On the side of his neck without the woman there is a large yellow flower As advertisers we were trying to point out the positive effect this fragrance would have on the woman wearing it It is an intense new way to wear fragrance and doing so would make men more attracted to the woman who wears it We are also trying to give a hint as to what the perfume actually smells like by having a picture of a bright cheery flower This is supposed to convey that the scent is fruity and flowery The audience of this advertisement is the readers of Cosmopolitan magazine women who are young most likely single and probably not affluent Cosmopolitan is also a magazine known for its sexual content so the women reading it are probably comfortable with sensuality and possibly in pursuit of sex The ad itself is very sexually suggestive The people in it are
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