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Sociology 100 Course Project - Media Advertisement SURGEON GENERALS WARNING Smoking Causes Lung Cancer Heart Disease Emphysema And May Complicate Pregnancy Yes Im sure everyone is familiar with these types of warnings mainly on tobacco products and ads Yet even with these warnings some people dont seem to care it just seems as if they are ignoring them Nevermind the fact that smoking is addictive Nevermind the fact that smoking sheds 13 years of life from a man or over 14 years from a woman Nevermind the fact that lung cancer is the leading cause of death among smokers Heart Disease Weekly 2002 It just doesnt matter Millions of people brush aside the warnings and decide to smoke a cigarette for the very first time every year Tobacco advertisements have been a very controversial issue for the past years Anti-smoking ad campaigns such as those TRUTH ads have been made in an attempt to reveal lies or facts tobacco companies dont reveal in their ads I will attempt to deconstruct a few ads from the many tobaccocigarette advertising campaigns we see daily through magazines television and other media One cigarette advertisement Ill first look at is one by Doral Lights In this advertisement the slogan used is Imagine Getting More The main image is a fortune cookie containing a twenty-dollar bill Next to the image is supposedly the fortune I see Cha-Ching in your future This ad is one big irony First of all the twenty-dollar bill as a visual image is in itself an attention-getter - everyone wants and loves money Although possibly a metaphor of some sort the slogan Imagine Getting More with the fortune I see Cha-Ching in your future uses power words and distortions of facts for persuasion Cha-Ching or money are definitely power words to garner an audiences attention and interest The fact that the fortune stating money is in the future especially on a cigarette ad is a
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