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Tobacco Advertising and its dangerous effects on young peopleTobacco Advertising Makes Young People Their Chief Target Everyday 3000 children start smoking most them between the ages of10 and 18 These kids account for 90 percent of all new smokers In fact90 percent of all adult smokers said that they first lit up as teenagersRoberts These statistics clearly show that young people are the primetarget in the tobacco wars The cigarette manufacturers may deny it butadvertising and promotion play a vital part in making these facts a realityThe kings of these media ploys are Marlboro and Camel Marlboro uses afictional western character called The Marlboro Man while Camel uses JoeCamel a high-rolling swinging cartoon character Joe Camel the smoothcharacter from RJ Reynolds who is shown as a dromedary with completestyle has been attacked by many Tobacco-Free Kids organizations as a majorinfluence on the children of America Dr Lonnie Bristow AMA AmericanMedical Association spokesman remarks that to kids cute cartooncharacters mean that the product is harmless but cigarettes are notharmless They have to know that their ads are influencing the youth under18 to begin smokingBreo Researchers at the Medical College of Georgiareport that almost as many 6-year olds recognize Joe Camel as know MickeyMouse Breo That is very shocking information for any parent to hear The industry denies that these symbols target people under 21 and claimthat their advertising goal is simply to promote brand switching andloyalty Many people disagree with this statement such as Illinois RepRichard Durbin who states If we can reduce the number of young smokersthe tobacco companies will be in trouble and they know it Roberts So what do the tobacco companies do to keep their industry alive and well Seemingly they go toward a market that is not fully aware of the harm that US News recently featured a discussion of the smoking issue with 20teenagers from suburban Baltimore The group consisted of ten boys and tengirls between the ages of
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