scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 4,630
Webonomics by Evan I Schwartz is a practical strategic tool for positioning and growing your business in the todays exploding World Wide Web economy Schwartz addresses the unique problems and rewards businesses can expect to encounter when conducting business in cyberspace He also dispels some of the most common misconceptions about doing business on the Web More importantly Schwartz targets the key to business success on the Web understanding consumer behaviors and expectations From scores of case studies Schwartz has formulated nine guidelines for growing your business on the Web Schwartzs analysis of these cases clearly explains why some businesses thrive and others fail miserably on the Web To illustrate Schwartzs nine principles of Webonomics this synopsis includes only a handful of his case studies To apply his nine principles Schwartz warns that we must first understand the motivations behind four main groups involved in the Web economy The consumers the content creators the marketers and the infrastructure companies 3 The consumers are in the drivers seat They expect to make the Web a place of their own a place of customized information and relationships The content creators are those ventures that inhabit the Web and attempt to inform and amuse visitors Content creators attempt to enhance their brand image and somehow make their Web sites profitable ventures The marketers represent the thousands of companies that are promoting and selling products and services The marketers who use a traditional approach to advertise market and sell their product on the Web will fall short of success Finally the infrastructure companies are selling the tools hardware and software to reach this digital landscape Keeping these four main groups in mind we now examine Schwartzs nine principles of WebonomicsPrinciple 1 Quality of Experience Not Quantity of VisitorsWeb surfers base the quality of their experience on the total experience of visiting a Web site The visitor to a site wants a place where he or she can identify and
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA