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Word Count: 948
According to Freebody and Luke 1990 reading is a complicated task andwhen people read they use 4 resources to construct meaning from thetext Freebody and Luke developed the four resources model whichincludes code breaker text participant or meaning maker text userand text analysis These fours recourses are breaking the code of textsparticipating in the meaning of texts using texts using textsfunctionally and critically analyzing and transforming texts In thisessay the four recourse model will be used to thoroughly examine andcritique the wine advertisement discovering the meanings and purposesassociated with pictures colors and text Witt 1999 reports that the headline and the picture together is theway you attract and draw in readers as they skim through thepublication The headline is the first thing attracting a potentialreaders attention The words hottest offer informs the reader ofthe advertisements main idea which falls under the category of textparticipant the obvious meaning or ideas The words in the title alsofit into text user as it shows the purpose and information of the textIn this advertisement a company is offering premium Australian wines ata discounted price to their members The topic of the advertisement isvery clear as the designer has put two very large eye catching bottlesof wine on the left of the screen The most important code breaker isthe the title words including hottest offer and the wine bottlephotographs informing the reader what the advertisement is all aboutcracking the code These bottles have big white circles next to themwhich have red figures stating the price which is commonly recognizedas the subject being on sale Consequently readers will be able todecipher what the advertisement is most likely about before reading anyof the textOn one of the wine bottles there are a stack of award pictures beingbronze silver and gold The symbolisms code breaker of award imagesare signifying that the wine is of a very high quality and has won manyawards giving the reader more incentive to want the product What
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