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Executive Summary Yahoo Inchas placed itself in the top spot among Internet portals by attracting approximately 232 million visitors each month worldwide It not only offers a directory and search engine but also features a collection of communications commerce and content services with over 25 international sites in 13 languages Yahoo produces much of its revenue from banner advertising and sponsorship ads while also obtaining fees through subscription and business services such as SBC Yahoo DSL and Dial Yahoo Personals Small Business Services Yahoo Mail and Yahoo Enterprise Solutions Customers paying fees rose to 84 million from 49 million last year reflecting growth in these services This paper examines the corporations customers and competitors the industry it operates in and industry and environmental trends affecting it Furthermore key financial ratios within the firm and its industry development of growth scenarios and stock valuation models are discussed The sensitivity analysis generated will be used to determine Yahoos financial performance There was no DCF model used in this research since Yahoo does not pay dividends Based on our research of stock price analysis our recommendation is to BUY This analysis was formed based on the analysis of the market and the industry that Yahoo operates in The financial data that was accumulated for this project is in tune with our recommendation Overview Yahoo is the number one Internet brand globally and reaches the largest audience worldwide They service more than 232 million people each month worldwide Yahoo is a global Internet communications commerce and Media Company that helps Internet users navigates the World Wide Web Yahoo Has the largest global audience They also have the greatest breadth of wireless products and services of any web provider Yahoo offers a broad array of communications commerce and content services that lead consumers to make them their home on the Internet Yahoos properties and services are in four areas Search and Marketplace Information and Content Communications and Consumer
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