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Psychology today is used in a variety of ways to analyze the mind of anindividual and its function especially within behavior Socialpsychology in particular deals with society its origin and the effectson an individual Although Solomon Aschs Opinions and Social Pressuresand Matthew J Hornseys On Being Loud and Proud Non-conformity andCounter-conformity to Group Norms represent similar data in the glimpseof conformity both individually take a different position onexperimenting situations and the aspects of influence which persuadepeople to conformThe question is not whether one will conform but how and why one does In the early 1950s Asch conducted simple experiments on socialpressures and recorded significant differences between individualityversus going with the majority In his experiment a group ofindividuals were brought into a classroom for a psychologicalexperiment to identify which line best fit the one shown Tounderstand further two cards were presented one with a single line andthe other containing three lines each of a different length Thepurpose of the experiment was to pick the line that best fit the singleline on the first card Many aware of this experiment were told toslowly and purposely answer incorrectly to discover the outcome thatwould succumb The majority those aware of the experiment beganweaning individuals to doubt themselves and eventually begin agreeingwith the majority thus establishing conformity Hornsey many yearslater re-opened Aschs as well as many other psychologists findingsthat exposed non-conformity and counter-conformity and altered hisdiscussion to normative influences and informational influences Heconcluded that one conforms from informational influence and normativeinfluence When an individual is uncertain of a circumstance and sees agroup more motivated and appearing more knowledgeable conformity isemerged and informational influence is established On the other handnormative influence occurs when majorities summon a minority to conformin order to fit in with the norm Now grasping an understanding ofconformity both psychologists further their information byexperimenting the aspects of influence Asch observing that a majority establishes a turning
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