scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 383
It seems Australias film success is not determined by its quality but by its box office returns The national identity of Australia has become nothing but a market strategy The future of the Australian film industry seems doubtful as it cannot command the crowds necessary to sustain high enough box office dollars or market films sufficiently to attract local audiences Sustaining a productive innovative film industry seems dependent on the complex process of acquiring film funding and the prospect of future funding bodies Distributors and Exhibitors seem to add to the difficulties of getting local audiences to see Australian films as the major players seem to control who sees what when and where Independent distributors are constantly confronted by tough competition from these major distributors and exhibitors who lean toward the American more lucrative product The glamorous packaging and blockbuster build up is attractive to local audiences and many Australian films despite receiving award nominations from the AFI do not achieve the acclaim they deserve from their own local audiences The cultural American domination is reflected in the high box office returns on American product in cinemas everywhere Australian filmmakers think that marketing and selling of a picture is a dirty exercise and that someone else should do it Researching target markets and market testing are foreign and not preferred by Australian filmmakers yet this may be necessary in order to achieve cinema attendance Some actors in Australia make it clear from the beginning that they dont do publicity however some actors say there isnt enough publicity for actors involved in film This site looks at publicity as a potentially cost effective option for the low budget Australian filmmaker and how publicity is handled in the American film industry This site explores the successful marketing of Dating the Enemy and how sometimes the competition is just too great when a film like Kiss or Kill opens on
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA